Tourism Development

We develop tourism assets into powerful economic and social drivers

Our niche experience working with organizations in Canada’s tourism industry gives us unique knowledge and valuable expertise.  We understand the hard work that goes into making tourism destinations successful.

Tourism Development Consultants – Strategic Tourism Planning – Business Case Development – Tourism Product Development – Economic Impact Analysis – Festival and Event Growth Planning – Community and Stakeholder Engagement – Tourism Asset Mapping – Alberta – British Columbia – BC – Saskatchewan

Strategic Tourism Planning

Maintaining a sustainable competitive advantage in today’s fiercely competitive marketplace is challenging, and your destination deserves investment in a strong strategy.  Our team will work closely with you to develop a strategic plan that will differentiate your product offering, drive performance and strengthen your organization.

Tourism Product Development

Let us make your vision a reality.   We will work closely with you to identify your core product offering, define target markets, develop market access strategies, identify funding sources and create realistic actions that will maximize return on investment.

Financial Analysis

We understand the importance of projecting accurate financial forecasts for your project.  We will conduct customized financial analysis based on your unique context and help you maximize return on investment.

Visitor Friendly Assessments

As you grow investment in tourism, it’s important that your destination is visitor friendly.  The unique blend of physical and social assets that lead to a compelling experience can be a challenge to determine. Our team will conduct a thorough analysis into your destination’s attractiveness and make recommendations that will keep visitors coming back.

Economic Impact Analysis

Determining the true value and economic impact of tourism is an important task.  Our team works closely with front-line businesses to quantify the overall impact of tourism.  We identify opportunities for sustainable growth through tourism development.

Festival and Event Growth Planning

Your festival and event portfolio is an important tourism driver, but in order to drive growth it must be differentiated from others offered locally, nationally or internationally.  We ensure that your event portfolio is positioned to ensure visitor satisfaction while maximizing its profile and leveraging opportunities for growth.

Business Case Development

Attract investment. Whether you are developing a new service offering or adding value to your operation through incremental innovations, we will help you evaluate projects and create a compelling case for investment.

Marketing Strategy

Marketing your product or service goes well beyond promotions!  We will help you develop a comprehensive marketing strategy that considers the entire marketing mix and integrates your marketing strategy with your strategic and operational plans.

Tourism Asset Mapping

Our experts in asset mapping will provide a comprehensive inventory of your destination’s tourism assets.

Community and Stakeholder Engagement

Quality stakeholder consultation can make or break important tourism development projects.  We understand the challenges and opportunities presented by community involvement and can help you navigate a sound consultation process.  We have a large toolbox of unique techniques that will ensure your consultation process produces results.

Customized to your unique project

Expedition Tourism Analysis Tools

We utilize proprietary tools and processes to thoroughly evaluate your project.  These adaptable and practical techniques have been developed internally by Expedition’s team of tourism development experts.

Partnership Viability Criteria

Choosing partners in the tourism industry can be a daunting challenge.  That is why we created our Partnership Viability Criteria which our clients use to evaluate future partners.  Indicators and performance measures are customized based on your organization’s unique needs. 

Tourism Asset Evaluation Tool

We evaluate the tourism potential of community assets at your destination based on 17 unique categories.  Our Tourism Asset Evaluation Tool will ensure your destination makes the best use of available tourism resources to maximize your return on investment.

Tourism Festival and Event Assessment Criteria

Determining which festivals and events will have the highest impact on tourism can be a challenge.  Our Tourism Festival and Event Criteria helps you decide which festivals to invest in.